A new beer was bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore just for Onitsha. Nigerians like larger-than-bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore names: the country’s bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore brand is called Star; SAB named its beer Hero. Its bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore features the rising sun, an icon of the local Igbo people. SAB uses such symbolism in other African bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore to give its beers a bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore identity. “People badge themselves with beer,” says Alan Clark, the company’s overall boss. “It has an bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore content.” The firm’s brand in Zambia is Mosi, the local name for Victoria Falls; the label bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore the frothing waterfall. In Tanzania its bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore-selling beer is Kilimanjaro. Each ale has a distinct taste. Hero is brewed with fewer hops than a European lager. This gives it a bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore bitter, more refreshing taste that is suitable for a bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore climate. It also makes the beer more “sessionable”: people can drink bestdepictsdevelopedemotionalhotlabelleadinglesslifelocalmarketsmore of it.